Without a social media presence, what is a beauty brand in this day and age? Having the ability to reach out and respond to a customer instantaneously, getting feedback on ideas and products, interacting with them on a daily basis, is the reason beauty brands are able to continue giving their customer base exactly what they want, when they want it. Rather than major brands dominating the industry, we’ve seen smaller, independent brands be able to make a name for themselves because of social media. The beauty industry is adapting to what user’s need rather just creating products they believe will sell.

Over the years, the beauty industry has become increasingly more inclusive. We are seeing new shades of makeup directed towards all skin tones and types. We’ve also seen that the quality of ingredients being used improve. Where companies used to fill their products with chemicals and fillers, most brands are more conscientious of what they are providing to their base.

For 91µÎµÎ, we are excited about this new evolution in the industry and we can’t wait to see where it goes from here. How do you feel about where we are headed? Let us know in the comments section below!

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